# Kimo

> Kimo is a "data officer" for companies: connect every data source (databases, SaaS tools, ad platforms, open data), model it once in a governed semantic layer, then get live dashboards and cited answers from Ask Kimo. Three products share one engine (Marketing, Business Intelligence, Defense Intelligence), and Kimo Bridge lets customers keep data on their own servers.

Key facts:

- Website: https://getkimo.com/. Interactive demo with illustrative data: https://getkimo.com/app.
- Deployment: Kimo Cloud (EU-hosted), hybrid with Kimo Bridge (live query pushdown, nothing stored), or fully on-prem / air-gapped (Defense).
- Customer stories on this site are anonymized; figures in dashboards and demos are illustrative unless a source is cited.
- Guides, whitepapers and glossary entries cite their sources at the end of each page.

## Products

- [Kimo Marketing](https://getkimo.com/products/marketing): One dashboard for every marketing channel: SEO, paid, social networks, email, earned media and AI-search visibility, joined to revenue.
- [Kimo Business Intelligence](https://getkimo.com/products/business-intelligence): Finance and RevOps analytics on live data: SaaS metrics, board decks, investor updates and fundraising data rooms.
- [Kimo Defense Intelligence](https://getkimo.com/products/defense): Sovereign, on-prem or air-gapped situational awareness from open data such as ADS-B and AIS: airspace tracks, emergency squawks and GNSS-interference maps.
- [Kimo Bridge](https://getkimo.com/bridge): Self-hosted package (Docker, Helm or binary) that opens an outbound-only, mutually authenticated private tunnel so Kimo can query your databases live without storing them, or sync them to Kimo Cloud: your choice per source.
- [Pricing](https://getkimo.com/pricing): Plans for each product, including on-prem and Bridge options.
- [Security](https://getkimo.com/security): Data residency, access control and deployment models.

## Guides

- [Install Kimo Bridge with Docker](https://getkimo.com/guides/install-kimo-bridge-docker): Run the bridge next to your database in minutes: outbound-only, read-only, revocable.
- [Set up a unified marketing dashboard in a day](https://getkimo.com/guides/unified-marketing-dashboard-setup): Connect social, search, paid and media sources, normalize them, and publish one overview.
- [Build your board deck from live data](https://getkimo.com/guides/build-board-deck-from-live-data): Step by step: connect finance and CRM, define the metrics, generate the deck, and keep it consistent quarter after quarter.
- [Deploy Kimo Bridge on Kubernetes](https://getkimo.com/guides/kimo-bridge-kubernetes): Helm chart, secrets, high availability and network policies for production.
- [Ingest ADS-B feeds into Kimo](https://getkimo.com/guides/ingest-adsb-feeds): Connect a receiver network or OpenSky, normalize state vectors, and model flights and tracks.
- [The Kimo Bridge security model](https://getkimo.com/guides/bridge-security-model): What leaves your network, what never does, and how every query is authorized and audited.
- [SaaS metrics, defined once: ARR, NRR, CAC payback and more](https://getkimo.com/guides/saas-metrics-definitions): Precise definitions, formulas and SQL for the metrics investors and boards ask for.
- [Detect GNSS interference from aircraft data](https://getkimo.com/guides/detect-gnss-interference): Use NIC/NACp degradation to build an interference layer, with thresholds and caveats.
- [A UTM taxonomy that survives contact with reality](https://getkimo.com/guides/utm-taxonomy): Naming conventions, governance and the cleanup rules that make cross-channel reporting possible.
- [Prepare your data room for a fundraise](https://getkimo.com/guides/prepare-data-room-fundraising): What due diligence teams ask for, how to structure it, and how to keep numbers reconciled.
- [Airspace alerting rules that analysts trust](https://getkimo.com/guides/airspace-alerting-rules): Emergency squawks, loitering, unusual altitude profiles and geofences, tuned to avoid alert fatigue.
- [SEO reporting with Search Console and GA4, joined properly](https://getkimo.com/guides/seo-reporting-search-console-ga4): Why the two never match, how to join them, and the SEO dashboard worth keeping.

## Whitepapers

- [Your Data, Your Rules](https://getkimo.com/whitepapers/hybrid-analytics-architecture): The hybrid analytics architecture behind Kimo Bridge: live query pushdown, optional cloud sync, and zero-trust by default.
- [One View of Marketing](https://getkimo.com/whitepapers/unified-marketing-measurement): Unified measurement across social, search, paid and earned media, in the age of AI search.
- [The Board Pack Playbook](https://getkimo.com/whitepapers/board-pack-playbook): Metrics, narrative and data discipline for every board meeting and funding round, from seed to Series B.
- [Airspace Awareness from Open Data](https://getkimo.com/whitepapers/open-data-airspace-awareness): ADS-B, Mode-S and GNSS interference: what open aviation data can reveal, its limits, and how to fuse it responsibly.

## Glossary

- [ADS-B](https://getkimo.com/glossary/ads-b): ADS-B (Automatic Dependent Surveillance–Broadcast) is a surveillance technology in which an aircraft determines its own position, usually from satellite navigation, and automatically broadcasts it with its identity, altitude and velocity, about twice per second for airborne position.
- [AIS (Automatic Identification System)](https://getkimo.com/glossary/ais): AIS (Automatic Identification System) is a VHF radio system that ships use to broadcast their identity, position, course, speed and navigational status automatically to other ships, shore stations and aircraft.
- [ARR (Annual Recurring Revenue)](https://getkimo.com/glossary/arr): ARR (annual recurring revenue) is the annualized value of the recurring subscription and contract revenue a company has under contract at a point in time, usually MRR × 12.
- [Attribution model](https://getkimo.com/glossary/attribution-model): An attribution model is the rule or algorithm that assigns credit for a conversion across the marketing touchpoints that preceded it, such as last click, linear, position-based or data-driven attribution.
- [Burn multiple](https://getkimo.com/glossary/burn-multiple): The burn multiple is net burn divided by net new ARR for the same period: how much cash a startup consumes for each dollar of annual recurring revenue it adds.
- [CAC (Customer Acquisition Cost)](https://getkimo.com/glossary/cac): CAC (customer acquisition cost) is the total sales and marketing cost of acquiring new customers divided by the number of new customers acquired in the same period.
- [CAC payback period](https://getkimo.com/glossary/cac-payback): CAC payback period is the number of months of gross profit a new customer must generate to repay their acquisition cost: CAC ÷ (new MRR per customer × gross margin).
- [CTR (Click-Through Rate)](https://getkimo.com/glossary/ctr): CTR (click-through rate) is the percentage of impressions that result in a click, calculated as clicks divided by impressions.
- [Change data capture (CDC)](https://getkimo.com/glossary/change-data-capture): Change data capture (CDC) identifies every insert, update and delete in a source database and delivers those changes downstream, usually by reading the database’s transaction log, so replicas and analytics stay current without full reloads.
- [Cohort analysis](https://getkimo.com/glossary/cohort-analysis): Cohort analysis groups customers or users by a shared starting event, such as signup month, and tracks each group’s retention or revenue over time, so changes in quality are not hidden by overall growth.
- [Data fusion](https://getkimo.com/glossary/data-fusion): Data fusion is the process of combining observations from multiple sources about the same objects or events into one estimate that is more accurate, complete or trustworthy than any single source.
- [Data model](https://getkimo.com/glossary/data-model): A data model is a structured description of the entities a business tracks, their attributes and relationships, and the grain of each table.
- [Data residency](https://getkimo.com/glossary/data-residency): Data residency is a requirement or commitment that specific data is stored, and often processed, only in a defined geographic location, such as the EU or a single country.
- [ELT vs ETL](https://getkimo.com/glossary/elt): ETL (extract, transform, load) transforms data before loading it into the analytics store; ELT (extract, load, transform) loads raw data first and transforms it inside the warehouse, usually with SQL.
- [Engagement rate](https://getkimo.com/glossary/engagement-rate): Engagement rate is the percentage of people or sessions that actively interact with content: on social media, engagements divided by impressions or followers; in GA4, engaged sessions divided by total sessions.
- [GNSS interference](https://getkimo.com/glossary/gnss-interference): GNSS interference is radio-frequency disturbance that degrades or falsifies satellite navigation signals.
- [Generative Engine Optimization (GEO)](https://getkimo.com/glossary/generative-engine-optimization): Generative Engine Optimization (GEO) is the practice of optimizing content so AI answer engines such as ChatGPT, Perplexity and Google AI Overviews retrieve, cite and accurately represent it in their generated responses.
- [Gross Revenue Retention (GRR)](https://getkimo.com/glossary/gross-revenue-retention): Gross revenue retention (GRR) is the percentage of starting recurring revenue retained from existing customers after downgrades and churn, excluding any expansion.
- [Incrementality](https://getkimo.com/glossary/incrementality): Incrementality is the portion of conversions or revenue caused by a marketing activity that would not have occurred without it, measured by comparing an exposed group with a randomized holdout.
- [LTV:CAC ratio](https://getkimo.com/glossary/ltv-cac-ratio): The LTV:CAC ratio divides customer lifetime value (the gross profit a customer generates over their relationship) by customer acquisition cost.
- [MER (Marketing Efficiency Ratio)](https://getkimo.com/glossary/mer): MER (marketing efficiency ratio) is total revenue divided by total marketing spend over the same period.
- [MRR (Monthly Recurring Revenue)](https://getkimo.com/glossary/mrr): MRR (monthly recurring revenue) is the total monthly-normalized value of all active paid subscriptions at a point in time, excluding taxes, free plans and one-time charges.
- [Media mix modeling (MMM)](https://getkimo.com/glossary/media-mix-modeling): Media mix modeling (MMM) is a statistical technique that estimates each marketing channel’s contribution to sales from aggregated time-series data, modeling carryover and diminishing returns without user-level tracking.
- [Mode S](https://getkimo.com/glossary/mode-s): Mode S (Mode Select) is the secondary surveillance radar mode in which each aircraft’s transponder has a unique 24-bit address, so ground stations can interrogate aircraft individually and receive identity, altitude and, with Enhanced Surveillance, extra aircraft parameters.
- [Multilateration (MLAT)](https://getkimo.com/glossary/multilateration): Multilateration (MLAT) locates an aircraft from the differences in the time its transponder signal arrives at several synchronized ground receivers.
- [Net Revenue Retention (NRR)](https://getkimo.com/glossary/net-revenue-retention): Net revenue retention (NRR) is the percentage of recurring revenue kept from existing customers over a period, including their expansion and net of downgrades and churn.
- [OSINT](https://getkimo.com/glossary/osint): OSINT (open-source intelligence) is intelligence produced from publicly or commercially available information to answer a specific question or requirement.
- [Outbound-only tunnel](https://getkimo.com/glossary/reverse-tunnel): An outbound-only tunnel is a secure connection that an agent inside a private network opens out to a remote service, which then sends requests back over that established connection.
- [Query pushdown](https://getkimo.com/glossary/query-pushdown): Query pushdown is an optimization in which a query engine sends filters, column selections, aggregations, joins or limits down to the source system to execute there, so only the much smaller result travels back.
- [ROAS (Return on Ad Spend)](https://getkimo.com/glossary/roas): ROAS (return on ad spend) is attributed revenue or conversion value divided by advertising spend.
- [Row-level security](https://getkimo.com/glossary/row-level-security): Row-level security (RLS) is a database feature that restricts which rows of a table a user can read or modify, using a policy evaluated on every query, so two users running the same SELECT see different, authorized subsets.
- [Rule of 40](https://getkimo.com/glossary/rule-of-40): The Rule of 40 states that a software company’s revenue growth rate plus its profit margin (usually EBITDA or free-cash-flow margin) should equal or exceed 40%.
- [Runway](https://getkimo.com/glossary/runway): Runway is the number of months a company can operate before running out of cash, calculated as cash on hand divided by average monthly net burn.
- [Semantic layer](https://getkimo.com/glossary/semantic-layer): A semantic layer is a governed layer between raw data and the tools that query it.
- [Share of voice](https://getkimo.com/glossary/share-of-voice): Share of voice (SOV) is a brand’s portion of total visibility in its category, classically its advertising spend divided by total category ad spend; it is also measured in search, social, press and AI answers.
- [Squawk code](https://getkimo.com/glossary/squawk-code): A squawk code is the four-digit octal code (0000–7777) that an aircraft’s transponder sends as its Mode A identity, used by air traffic control to tell flights apart.
- [UTM parameters](https://getkimo.com/glossary/utm-parameters): UTM parameters are tags appended to a URL, such as utm_source, utm_medium and utm_campaign, that tell analytics tools which source, channel and campaign a visit came from.

## Blog

- [One dashboard for every channel: social, SEO, paid and media](https://getkimo.com/blog/one-marketing-dashboard): Why fragmented channel reports hide what works, and how to build a single marketing overview people actually open.
- [Introducing Kimo Bridge: your data stays home](https://getkimo.com/blog/introducing-kimo-bridge): A small package you install next to your database opens a private, outbound-only bridge to Kimo. Query live, store nothing — or sync to our cloud when you want to.
- [The metrics every Series A board will ask about](https://getkimo.com/blog/board-meeting-metrics-series-a): What investors expect to see at each stage, how to define each number, and how to keep them consistent from deck to data room.
- [Cloud, hybrid or bridge: where should your analytics data live?](https://getkimo.com/blog/cloud-hybrid-or-bridge): A practical decision framework for data residency, latency, cost and compliance.
- [Airspace awareness from open ADS-B data](https://getkimo.com/blog/ads-b-airspace-awareness): How ADS-B works, what open receiver networks can and cannot tell you, and how to fuse it into one air picture.
- [Why AI analytics needs a semantic layer](https://getkimo.com/blog/semantic-layer-for-ai): LLMs are good at SQL and bad at your business definitions. Here is how governed metrics fix that.
- [GEO: how to show up in AI answers — and measure it](https://getkimo.com/blog/generative-engine-optimization): Generative engine optimization explained with the research behind it, what Google says, and what you can and cannot measure today.
- [Introducing Kimo v2: ask anything, trust the answer](https://getkimo.com/blog/introducing-kimo-v2): Ask Kimo, the semantic layer, live dashboards and three products built on one engine.
- [The monthly investor update, rebuilt on live data](https://getkimo.com/blog/investor-update-on-live-data): A repeatable investor update format, the metrics behind it, and how Kimo drafts it from your sources.
- [Mapping GNSS interference with ADS-B quality indicators](https://getkimo.com/blog/gnss-interference-from-adsb): How aircraft-reported navigation accuracy reveals GPS jamming, and how to turn it into a daily interference map.
- [The SEO → signup funnel, end to end, in one afternoon](https://getkimo.com/blog/seo-to-signup-funnel): Join Search Console, GA4 and your product database without a data engineer.
- [Measuring organic social without fooling yourself](https://getkimo.com/blog/organic-social-measurement): Reach, engagement and assisted conversions: what each platform reports and how to compare them fairly.
- [Burn multiple, explained — and why investors watch it](https://getkimo.com/blog/burn-multiple-explained): The capital-efficiency metric that became a board staple, with definitions, benchmarks and pitfalls.
- [Emergency squawks and flight anomalies: building an alerting layer](https://getkimo.com/blog/emergency-squawks-alerting): 7500, 7600, 7700 and the anomalies worth a second look, with alert rules that do not drown analysts.
- [Blended ROAS without lying to yourself](https://getkimo.com/blog/blended-roas-without-lying): Attribution windows, refunds and the three numbers your CFO actually wants.
- [Metrics layers, explained with one MRR definition](https://getkimo.com/blog/metrics-layer-explained): Why "revenue" means four things in your company, and how to make it mean one.
- [From spreadsheet chaos to a board pack in an hour](https://getkimo.com/blog/board-pack-in-an-hour): A template for the 12 charts every board asks for, wired to live data.
- [Finding dark vessels: AIS gaps at scale](https://getkimo.com/blog/dark-vessels-ais-gaps): How we score transponder silence against routes, weather and port calls.
- [Air-gapped by design: shipping Kimo on-premise](https://getkimo.com/blog/air-gapped-by-design): Signed bundles, offline updates and zero phone-home, without losing features.
- [Inside the incremental sync engine](https://getkimo.com/blog/incremental-sync-engine): Cursor tracking, CDC and how we keep 1.2B rows a day fresh.
- [Why we built Kimo (and why it has a mascot)](https://getkimo.com/blog/why-we-built-kimo): Data tools are built for data teams. We wanted one built for everyone else.

## Templates

- [Airspace watch](https://getkimo.com/templates/airspace-watch): Live air picture with emergency squawks, loitering and geofence alerts.
- [Board deck](https://getkimo.com/templates/board-deck): A 14-slide board deck generated from live finance, CRM and product data.
- [GNSS interference monitor](https://getkimo.com/templates/gnss-interference-monitor): Daily interference map from aircraft navigation-accuracy reports.
- [Monthly investor update](https://getkimo.com/templates/investor-update): The one-page monthly update: highlights, KPIs, asks — drafted by Kimo.
- [Marketing command center](https://getkimo.com/templates/marketing-command-center): Every channel on one screen: social, SEO, paid, email and media.
- [SaaS metrics](https://getkimo.com/templates/saas-metrics): ARR, NRR, GRR, CAC payback, burn multiple and runway on one governed model.
- [SEO → signup funnel](https://getkimo.com/templates/seo-funnel): Impressions to signups, by page and query, joined to your product database.
- [SOC triage](https://getkimo.com/templates/soc-triage): SIEM, EDR and OSINT alerts fused into scored incidents mapped to ATT&CK.
- [Social media overview](https://getkimo.com/templates/social-media-overview): Organic reach, engagement and follower growth across every network.

## Customer stories

- [Series B SaaS · Western Europe](https://getkimo.com/customers/b2b-saas-content-pipeline): A B2B SaaS company tied every blog post to pipeline in 9 days.
- [Seasonal e-commerce brand · Benelux](https://getkimo.com/customers/seasonal-ecommerce-roas): A seasonal e-commerce brand cut wasted ad spend by a third.
- [Independent digital publisher · UK](https://getkimo.com/customers/digital-publisher-audience-funnel): A digital publisher replaced 14 spreadsheets with one funnel.
- [DTC home & lifestyle brand · Europe](https://getkimo.com/customers/dtc-brand-one-dashboard): A DTC brand replaced nine channel reports with one marketing dashboard.
- [Series B fintech · Nordics](https://getkimo.com/customers/nordic-fintech-month-close): A Nordic fintech closes the books in two days.
- [Management consultancy · North America](https://getkimo.com/customers/consultancy-pipeline-forecast): A consultancy made the pipeline review boring (in a good way).
- [Home-goods retail chain · France & Belgium](https://getkimo.com/customers/retail-chain-store-reporting): A 42-store retail chain gave every manager the same numbers.
- [Series A vertical SaaS · DACH](https://getkimo.com/customers/series-a-saas-board-pack): A Series A SaaS company raised its Series B with a board pack built on live data.
- [Coastal maritime authority · North Sea](https://getkimo.com/customers/maritime-authority-ais-gaps): A maritime authority spots AIS gaps before the vessel leaves the zone.
- [National CERT · EU](https://getkimo.com/customers/national-cert-incident-queue): A national CERT fused SIEM and OSINT into one incident queue.
- [Defense logistics operator · Europe](https://getkimo.com/customers/defense-logistics-air-gapped): A defense logistics operator runs Kimo fully air-gapped across three sites.
- [Regional aviation-safety team · Europe](https://getkimo.com/customers/regional-airspace-monitoring): A regional aviation-safety team mapped GNSS interference from open ADS-B data.

## Docs

- [Quickstart](https://getkimo.com/docs/quickstart): Kimo documentation (Get started).
- [Core concepts](https://getkimo.com/docs/core-concepts): Kimo documentation (Get started).
- [Your first dashboard](https://getkimo.com/docs/first-dashboard): Kimo documentation (Get started).
- [Connect PostgreSQL](https://getkimo.com/docs/connect-postgres): Kimo documentation (Connect).
- [Connect Search Console](https://getkimo.com/docs/connect-search-console): Kimo documentation (Connect).
- [Sync schedules & freshness](https://getkimo.com/docs/sync-schedules): Kimo documentation (Connect).
- [Kimo Bridge overview](https://getkimo.com/docs/bridge-overview): Kimo documentation (Kimo Bridge).
- [Install Kimo Bridge](https://getkimo.com/docs/bridge-install): Kimo documentation (Kimo Bridge).
- [Bridge configuration reference](https://getkimo.com/docs/bridge-configuration): Kimo documentation (Kimo Bridge).
- [Bridge security](https://getkimo.com/docs/bridge-security): Kimo documentation (Kimo Bridge).
- [Data models](https://getkimo.com/docs/data-models): Kimo documentation (Model).
- [Measures & dimensions](https://getkimo.com/docs/measures-and-dimensions): Kimo documentation (Model).
- [Joins](https://getkimo.com/docs/joins): Kimo documentation (Model).
- [Ask Kimo](https://getkimo.com/docs/ask-kimo): Kimo documentation (Visualize).
- [Charts](https://getkimo.com/docs/charts): Kimo documentation (Visualize).
- [Alerts](https://getkimo.com/docs/alerts): Kimo documentation (Visualize).
- [SSO & SCIM](https://getkimo.com/docs/sso-scim): Kimo documentation (Deploy & secure).
- [On-premise install](https://getkimo.com/docs/on-premise): Kimo documentation (Deploy & secure).
- [REST API](https://getkimo.com/docs/api): Kimo documentation (Deploy & secure).

## Optional

- [Integrations](https://getkimo.com/integrations): Every supported connector.
- [Use cases](https://getkimo.com/use-cases): Ready-made models and dashboards per team.
- [Changelog](https://getkimo.com/changelog): What shipped, week by week.
- [About](https://getkimo.com/about): Company background.
- [RSS feed](https://getkimo.com/feed.xml): Blog posts, guides and whitepapers.
- [Sitemap](https://getkimo.com/sitemap.xml): Every public URL.