Marketing · Command center

Everything, on one screen

15 sources: social, search, AI answers, paid, email and press, joined to signups and Stripe revenueLive

Spend

4.9%vs $440.9k

4 ad platforms

Reach

8.0%vs 12.9M

Social, paid and earned

Engaged sessions

11.6%vs 361.3k

GA4, all channels

Signups

8.4%vs 10.8k

Product database

Revenue

9.7%vs $2.0M

New revenue, Stripe

MER

4.68×

4.7%vs 4.47×

Revenue ÷ total spend

Blended CAC

1.4%vs $349

Spend ÷ new customers

Every channel

15 sources · 13 fresh, 2 need a look

Instagram
Social
Followers
58.2k4.5%
Engagement
3.7%5.7%
Synced 4 min ago
Facebook
Social
Followers
33.6k1.4%
Reach
988.0k5.5%
Synced 6 min ago
LinkedIn
Social
Followers
35.8k8.3%
Engagement
5.4%3.8%
Synced 1 h ago
X
Social
Followers
20.5k1.8%
Impressions
1.3M4.5%
Rate-limited · retry in 4 min
TikTok
Social
Views
2.7M12.3%
Followers
30.0k14.4%
Syncing now
YouTube
Social
Views
314.1k0.1%
Subscribers
11.4k6.0%
Synced 2 h ago
Pinterest
Social
Outbound clicks
27.3k6.1%
Saves
38.4k3.9%
Synced 3 h ago
Threads
Social
Followers
11.2k8.7%
Replies
4,8662.8%
Synced 3 h ago
Search Console
Search
Clicks
186.1k9.2%
Impressions
7.6M9.4%
Synced 12 min ago
Google Analytics 4
Search
Engaged sessions
405.2k10.2%
Engagement rate
60.8%0.8%
Synced 8 min ago
Google Ads
Paid
Spend
$203.5k2.6%
ROAS
5.22×7.2%
Synced 9 min ago
Meta Ads
Paid
Spend
$139.9k8.4%
ROAS
3.44×3.6%
Synced 9 min ago
LinkedIn Ads
Paid
Spend
$83.2k3.7%
ROAS
2.14×7.8%
Synced 1 h ago
Mailchimp
Email
Open rate
43.4%1.9%
Click rate
4.2%5.0%
Synced 22 min ago
Media monitoring
Earned
Mentions
1,43911.4%
Share of voice
30.0%3.1%
Synced 15 min ago

Anomalies & insights

Kimo watches every channel and writes up what changed and why

Anomaly · Meta Ads · 24 min ago
Act soon
Meta Ads CPM up 38% since Tuesday
Two prospecting ad sets entered a learning phase after a budget change. ROAS fell from 3.6× to 2.4× on those ad sets only.
Ask Kimo why
Opportunity · LinkedIn Pages · 2 h ago
Good news
LinkedIn carousel drove 61 signups
Organic posts on LinkedIn now convert at 2.9% to signup, above every paid social channel. A $500 boost would likely pay back within 30 days.
Ask Kimo why
Insight · Google Search Console · 5 h ago
Good news
ChatGPT citations doubled in 12 weeks
Your MER guide is now cited in 27% of sampled ChatGPT answers for the tracked prompts. Referral sessions from chatgpt.com convert 1.8× better than organic.
Ask Kimo why
Data health · X (Twitter) · 6 h ago
Watch
X sync is rate-limited
The last 2 hours of impressions are estimated. Kimo will backfill automatically; no action needed.
Ask Kimo why
Anomaly · Mailchimp · 1 day ago
Watch
Unsubscribes doubled on the win-back email
Unsubscribe rate reached 0.41% vs a 0.18% baseline. The segment included accounts churned more than 12 months ago.
Ask Kimo why
Anomaly · Media monitoring · 3 days ago
Urgent
Negative thread gaining traction
A forum thread about TikTok sync delays reached 6.3k views. Suggested reply drafted from the incident log.
Ask Kimo why

Social

8 networks, one scale each — compare shapes, not heights

Ask Kimo

Instagram4.5%
58K
LinkedIn8.9%
36.2K
TikTok12.0%
29.1K
Facebook1.5%
33.7K
X1.7%
20.5K
YouTube6.9%
11.7K
Pinterest6.8%
7,229
Threads8.4%
11.3K

Organic search

Google Search Console, all queries

Clicks

181.2K8.1%

Impressions

7.4M4.9%

CTR

2.44%0.07 pt

Avg. position

13.70.5

Full keyword and page breakdown lives in SEO & content.Open SEO & content

AI search visibility

Share of sampled AI answers that cite your domain, weekly

Simulated

Ask Kimo

ChatGPT

27%14.8 pt

Perplexity

38%7.9 pt

Google AI Overviews

25%4.8 pt

Gemini

18%9.2 pt

ChatGPT

Perplexity

Google AI Overviews

Gemini

Tracked prompts and whether each AI engine cites you
Tracked prompt	ChatGPT	Perplexity	AI Overviews	Gemini
best marketing analytics tool for a SaaS startup Category · also cites Lumetra	Cited	Cited	Not cited	Cited
how to calculate marketing efficiency ratio How-to	Cited	Cited	Cited	Not cited
one dashboard for social, SEO and paid ads Category · also cites Funnelry	Not cited	Cited	Not cited	Not cited
Kimo vs Lumetra for attribution Comparison · also cites Lumetra	Cited	Cited	Cited	Cited
track brand mentions in ChatGPT answers How-to · also cites Signalbox	Not cited	Cited	Not cited	Not cited
blended CAC benchmark B2B SaaS Category · also cites Funnelry	Not cited	Not cited	Cited	Not cited
connect Search Console to Stripe revenue How-to	Cited	Cited	Not cited	Cited
is Kimo Marketing worth it Brand	Cited	Cited	Cited	Cited

Method: 8 tracked prompts × 4 engines, sampled weekly. Values in this demo workspace are simulated.

Paid media

$462,476 spent · MER 4.68× on revenue from Stripe, not platform-reported conversions

Ask Kimo

Spend by platform

Selected period, USD

ROAS by platform

Stripe revenue ÷ spend (×), best first

Daily spend

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Marketing efficiency ratio

4.68×

All revenue ÷ all marketing spend, weekly

Paid platforms summary
Platform	Spend	Revenue	ROAS
Google Ads	$203,502	$1,062,918	5.22×0.35×
Meta Ads	$139,908	$481,627	3.44×0.12×
LinkedIn Ads	$83,169	$178,350	2.14×0.18×
TikTok Ads	$35,897	$62,173	1.73×0.08×

Funnel

Reach → visits → signups → paid, joined across tools

Ask Kimo

Reach13,890,396

4.7%continue to the next step

Site visits653,265

1.8%continue to the next step

Signups11,700

11.5%continue to the next step

Paid customers1,343

Signups by source

First-touch, product database · 11.5% of signups became paid

Organic search3,978 (34%)
Paid3,159 (27%)
Social1,989 (17%)
Email1,404 (12%)
Referral & PR1,170 (10%)

Email

9 campaigns · 42.5% weighted open rate · 832 signups · $73,178 revenue

Ask Kimo

Email campaigns in the selected period
Campaign
October product drop: Command center Product	Oct 7	48,200	43.9%	5.3%	0.28%	89	$6,586
The Monday Metric #84 — MER vs ROAS Newsletter	Oct 5	61,900	38.2%	3.0%	0.23%	65	$4,810
Trial day 7: connect your ad accounts Lifecycle	Oct 4	3,420	54.3%	7.8%	0.17%	56	$7,168
Webinar: one dashboard for every channel Event	Sep 30	39,800	43.6%	5.6%	0.36%	78	$5,772
The Monday Metric #83 — AI search share Newsletter	Sep 28	61,400	37.9%	5.7%	0.29%	122	$9,028
Win-back: what changed since you left Lifecycle	Sep 23	8,900	63.8%	8.5%	0.13%	159	$20,352
The Monday Metric #82 — CAC payback Newsletter	Sep 21	60,700	43.7%	3.1%	0.36%	66	$4,884
The Monday Metric #81 — Dark social Newsletter	Sep 14	60,100	43.5%	5.8%	0.34%	122	$9,028
September release notes Product	Sep 13	47,600	43.8%	4.5%	0.30%	75	$5,550

Earned media

News, podcasts, newsletters and forums · competitor names are fictional

Ask Kimo

Mentions

1,309

Share of voice

34.9%1.2 pt

Positive

58%

Share of voice vs competitors

% of category mentions per week

You (Acme Data)

Lumetra

Funnelry

Signalbox

Sentiment

Positive759
Neutral458
Negative92

Latest mentions

The Growth Ledger · Newsletter · 6 h agoPositive
“The first dashboard our CMO actually opens every morning”
Est. reach 84K
SaaS Operator Weekly · Podcast · 1 day agoPositive
Episode 212: measuring marketing when attribution breaks
Est. reach 41K
Martech Review · News · 2 days agoNeutral
Five vendors betting on unified marketing measurement
Est. reach 126K
r/marketinganalytics · Forum · 3 days agoNegative
Thread: TikTok sync lagging for some accounts?
Est. reach 6,300
Data Folks Blog · Blog · 5 days agoPositive
Joining Search Console to Stripe without a data team
Est. reach 12.8K

Everything, on one screen

Every channel

Anomalies & insights

Meta Ads CPM up 38% since Tuesday

LinkedIn carousel drove 61 signups

ChatGPT citations doubled in 12 weeks

X sync is rate-limited

Unsubscribes doubled on the win-back email

Negative thread gaining traction

Social

Top posts

Organic search

AI search visibility

inPaid media

Spend by platform

ROAS by platform

Daily spend

Marketing efficiency ratio

Funnel

Signups by source

Email

PREarned media

Share of voice vs competitors

Sentiment

Latest mentions

Paid media

Earned media