kimo
Anonymized customer story
Series A vertical SaaS · DACH
Business IntelligenceVertical SaaS · Startup

A Series A SaaS company raised its Series B with a board pack built on live data.

A 70-person vertical SaaS company spent four days assembling every board pack from Stripe, HubSpot, its product database and a finance spreadsheet. With Kimo generating the board deck, the monthly investor update and the data room from one governed model, prep dropped to four hours, and when the Series B process started, diligence questions were answered from the same live numbers.

to prepare the board packdown from 4 days
4 h
diligence questions answered from live dashboards
112
numbers restated during diligence
0
from first partner meeting to signed term sheet
11 wks
01—Challenge

Four days per board pack, and a Series B on the horizon

The company sells practice-management software to physiotherapy and rehabilitation clinics in Germany, Austria and Switzerland. It had raised a Series A eighteen months earlier, reached about €6M in ARR, and was preparing to raise a Series B. The finance team was three people: a head of finance, an accountant and a working student.

Every quarter, the board pack took four working days. ARR came from Stripe, pipeline from HubSpot, product usage from the Postgres database behind the application, and costs from Xero, all pasted into a slide template. Definitions drifted between quarters: one deck counted annual prepayments as ARR the day they were invoiced, the next spread them, and a board member noticed. Investors also increasingly asked for efficiency metrics such as the burn multiple — net burn divided by net new ARR, a ratio popularized by David Sacks — and net revenue retention, which SaaS Capital’s 2025 survey put at a 102% median for private SaaS companies in one ACV band (see references).

The product database was the hardest part. It held clinic and patient-scheduling data, and the company’s contracts with clinics required that it stay in its own German hosting. Copying it into another vendor’s cloud was not an option, so usage metrics had always been pulled by an engineer, by hand, the week before the board meeting.

“The board stopped asking how we calculated ARR and started asking what we should do about it. That is the whole point of a board meeting.”
CEO and co-founder
Series A vertical SaaS · DACH
02—Solution

How the Series A SaaS company set up Kimo

The team installed Kimo Bridge as a container next to a read replica of the product database. The bridge opens an outbound-only, mutually authenticated tunnel to Kimo; queries for aggregated usage metrics run through it, credentials never leave the company’s servers, and no rows are stored on Kimo’s side. Stripe, HubSpot and Xero sync into Kimo Cloud as usual.

Finance then defined the board metrics once in the semantic layer: ARR and its movements (new, expansion, contraction, churn), net and gross revenue retention, CAC payback, burn multiple, runway and active clinics. Each definition carries a description and an owner, and the board saw the metric dictionary before it saw the first chart.

Kimo’s deck builder turned the model into three outputs that update together: a quarterly board deck, a one-page monthly investor update and a data-room workspace. When the Series B process began, each prospective investor received read-only access to the data room, and follow-up questions were answered with a link to a filtered view instead of a new spreadsheet.

  1. Day 101/03
    Bridge installed

    One container beside the database replica; Stripe, HubSpot and Xero connected in the cloud.

  2. Day 602/03
    Metric dictionary

    ARR movements, NRR, burn multiple and runway defined once, with owners.

  3. Day 1003/03
    First live board pack

    Board deck, investor update and data room generated from the same model.

Inside the workspace

The dashboard the Series A SaaS company actually opens.

A recreation with fictional data. Hover the chart for values.

Series A vertical SaaS · DACH · Board pack · Q3
ARR
€6.2M
+94% YoY
Net revenue retention
118%
+4 pts
Burn multiple
1.3×
-0.6
Runway
27 mo
ARR vs. board plan
Monthly, € millions, Jan – Sep 2026
ARR
Board plan
Diligence requests
RequestOwnerAnswered withStatus
Cohort NRR by clinic sizeFinanceData room viewShared
Logo churn, last 8 quartersFinanceBoard deck p.7Shared
Active clinics by countryProductLive via BridgeShared
Gross margin bridgeFinanceIn reviewPending
Ask Kimo: NRR by clinic size cohort for the data room
Mock dashboard for Series A vertical SaaS · DACH (fictional data): Board pack · Q3
Results at a glance
to prepare the board pack
4 h
diligence questions answered from live dashboards
112
numbers restated during diligence
0
from first partner meeting to signed term sheet
11 wks
03—Results

4 h to the board pack, down from 4 days.

The next board pack took four hours, most of it spent on commentary rather than numbers. Because the ARR definition was fixed and visible, the board stopped asking how figures were calculated and spent the meeting on pricing and the expansion into Switzerland.

During the Series B, the data room answered 112 diligence questions without anyone exporting a CSV, and not a single number had to be restated between the first partner meeting and the term sheet eleven weeks later. The head of finance now sends the monthly investor update on the third business day, generated from the same model. All figures in this story are illustrative.

Series A vertical SaaS · DACH: before and after Kimo
MetricBefore KimoWith Kimo
Board pack preparation4 working days4 hours
ARR definitionChanged between decksOne governed metric
Product usage metricsPulled by handLive via Kimo Bridge
Diligence follow-upsNew spreadsheet eachLink to a filtered view
“Our product data never left our hosting, and investors still got live usage numbers. The bridge was what made legal say yes.”
Head of Finance
Series A vertical SaaS · DACH

References

The customer story is anonymized and illustrative. The industry facts it mentions come from these public sources.

  1. The Burn Multiple · David Sacks (Craft Ventures)Defines Burn Multiple = Net Burn / Net New ARR.
  2. What is a good retention rate for a private SaaS company? · SaaS Capital, 2025Reports a 102% median NRR for private SaaS companies with $25k–$50k ACVs.
04—Stack

From 6 sources to one answer.

Sources
  • PostgreSQL
  • Kimo Bridge
  • Stripe
  • HubSpot
  • Xero
  • Google Sheets
Kimo models
  • ARR movements
  • Retention & efficiency
  • Product usage
Semantic layer · one definition per metric
Dashboards
  • Board deck
  • Monthly investor update
  • Data room
Business Intelligence · Demo

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