kimo
Kimo BIEdition: Q3 close · Figures simulated for demonstration
BI—Kimo Business Intelligence

Your numbers, minus the spreadsheet.

Model revenue, pipeline and retention once — on top of Stripe, your CRM and your production database — then share a board pack everyone trusts. One definition of MRR. Forever.

to close the month at a Nordic fintech
2 days
to close the month at a Nordic fintech
forecast error at a consultancy
±3.1%
forecast error at a consultancy
on one P&L at a retail chain
42 stores
on one P&L at a retail chain
Monthly recurring revenue
$0+3.2% MoM
Actual Plan
$400K$450K$500KAhead of plan since MarchOctDecFebAprJunAugSep
September bridge$508.2K → $524.6K
New
+$21.4K
Expansion
+$13.9K
Reactivation
+$2.3K
Contraction
−$6.1K
Churn
−$15.1K
NRR (TTM)
112.4%
Gross churn
1.9%
CAC payback
11 mo
Ask Kimo
“Why did MRR jump in June?”
01—The live model

MRR movements and retention, explained.

This is a working slice of the Business Intelligence workspace: Stripe subscriptions joined to a MySQL accounts table and HubSpot. Every bar is clickable down to the customer.
app.getkimo.com / business-intelligence / revenue
MRR
$0
+66.6% in 6 months
Net revenue retention
100.1%
Monthly, September
Gross MRR churn
2%
−0.4 pt vs. August
ARPA
$0
1,284 active accounts
MRR movements
$632.3K → $686.6K in Sep 2026
$0
$25K
$50K
$75K
$100K
NewExpansionReactivationContractionChurnNet new
Increase
Decrease
Net new MRR
Click a bar to drill down
Top accounts · New · SepStripe × HubSpot
  • BHBramble HealthScale+$6,450
  • PLPinecrest LegalEnterprise+$5,708
  • F&Fable & FinchEnterprise+$5,014
  • JLJuniper LedgerScale+$4,668
Cohort retention
By signup month · % of month 0
CohortSizeM0M1M2M3M4M5
Apr ’26160
May ’26160
Jun ’26199
Jul ’26228
Aug ’26214
Sep ’26251
Hover a cell to see how many accounts from that cohort are still paying.
≤40%100%
a
Pick a month

The bridge recomputes from Stripe subscription items — new, expansion, reactivation, contraction, churn.

b
Select a movement

See the accounts behind it, with plan and amount, joined from your CRM and accounts table.

c
Switch the cohort lens

Logo retention or net revenue retention, by signup month. Hover a cell for its value.

Interactive preview with simulated data. Account names are fictional.

02—How it works

Three steps from ledger to board room.

No warehouse to stand up, no pipeline to maintain. Kimo reads your systems directly and turns them into numbers your board will not question.
  1. 01

    Connect the ledgers

    Stripe, your CRM and a read-only user on Postgres or MySQL. No warehouse, no pipeline project, no ticket to data engineering.

    subscriptions, invoices0
    companies, deals0
    accounts, usage_events0

    Median time to first synced table: 6 minutes.

  2. 02

    Define every number once

    MRR, NRR, CAC payback and pipeline coverage live in a versioned semantic layer — with an owner, a description and a test.

    metrics/mrr.yml Certified · v14
    metric: mrr
    label: "Monthly recurring revenue"
    owner: finance@company.example
    source: stripe.subscription_items
    measure: sum(amount_monthly) - discounts
    excludes: [one_off, tax, trials]
    tests: [reconciles_to_stripe]

    140+ finance & RevOps metrics ready to adopt.

  3. 03

    Publish the truth

    Dashboards, a monthly board pack that locks at close, and Ask Kimo for everything in between. Every figure traces back to its rows.

    Q3 board pack
    Locked at close · PDF + live link
    Sent
    #revenue
    Every Monday, 08:00
    Sent
    Investor update
    12 recipients · monthly
    Sent
    Embedded in Notion
    Signed link · expires 30d
    Sent

    Board pack prep: two days → twenty minutes.

03—What it answers

Six questions your board asks every quarter.

Each one ships as a certified model and a dashboard on day one — wired to your own data, and editable when your business is not like everyone else’s.
3.1—Revenue

MRR movements, reconciled to the cent

Gains Losses
Aug: $508,200AugNew: $21,400NewExpansion: $13,900ExpanReactivation: $2,300ReactContraction: $-6,100ContrChurn: $-15,100ChurnSep: $524,600Sep

New, expansion, reactivation, contraction and churn from Stripe or Paddle — tied back to the invoice and to the account in your CRM.

$0.00
unexplained variance vs. Stripe
3.2—Retention

Cohorts and net revenue retention

Net revenue retention by signup month (%)
AprApr cohort, month 0: 100%100Apr cohort, month 1: 104%104Apr cohort, month 2: 107%107Apr cohort, month 3: 109%109Apr cohort, month 4: 112%112Apr cohort, month 5: 114%114MayMay cohort, month 0: 100%100May cohort, month 1: 102%102May cohort, month 2: 106%106May cohort, month 3: 108%108May cohort, month 4: 110%110JunJun cohort, month 0: 100%100Jun cohort, month 1: 101%101Jun cohort, month 2: 103%103Jun cohort, month 3: 106%106JulJul cohort, month 0: 100%100Jul cohort, month 1: 103%103Jul cohort, month 2: 105%105AugAug cohort, month 0: 100%100Aug cohort, month 1: 102%102SepSep cohort, month 0: 100%100

Logo and dollar retention by signup month, plan, region or owner. Hover any cell for the customers behind it.

112%
NRR, trailing twelve months
3.3—Sales

Pipeline and a forecast you can defend

Bookings Forecast
W1: forecast $80k, booked $82kW1W2: forecast $92k, booked $95kW2W3: forecast $97k, booked $88kW3W4: forecast $104k, booked $112kW4W5: forecast $109k, booked $104kW5W6: forecast $116k, booked $121kW6W7: forecast $123k, booked $127kW7W8: forecast $130kW8W9: forecast $136kW9W10: forecast $143kW10Today

Stage-to-close rates from history, weighted by deal age and segment — not by what reps typed into a probability field.

3.2×
pipeline coverage for Q4
3.4—Support

Support SLAs next to revenue

First response inside SLA, by plan · target 90%
  • Enterprise$3.1M ARR97%
  • Business$1.9M ARR95%
  • Pro$0.8M ARR92%
  • Free— ARR86%
Target

First response and resolution times from Zendesk or Intercom, weighted by the ARR of the account waiting.

94%
tickets inside SLA this week
3.5—Finance

Unit economics, by plan and channel

Cumulative gross margin vs. CAC, Q1 cohort
Break-even11 moM0M6M12M18

CAC payback, LTV:CAC and gross margin — finance and growth finally argue about strategy, not definitions.

11 mo
blended CAC payback
3.6—Reporting

The board pack, in one click

Q3 board pack · 12 charts · locked 1 Oct
Revenue
Retention
Pipeline
Locked

Twelve charts every board asks for, with commentary blocks. Numbers lock at period close; the live link stays live.

20 min
from close to sent

…and 40 more features across connect, model, ask, alert, share and govern.

Take the feature tour
Board decks

Your next board meeting, already built.

Kimo turns live, reconciled numbers into a 14-slide board deck, an investor update and a fundraise data room. You spend the week on the story, not on copy-pasting charts.
01/14 · Title
  1. 1

    Built from the closed books

    Stripe, your CRM, your ledger and your database — reconciled before a single chart is drawn.

  2. 2

    A narrative, with receipts

    Every slide gets an action title and a draft story. Each number cites its source and freshness.

  3. 3

    One definition per metric

    ARR, NRR, burn multiple and runway come from the semantic layer, so the deck matches every dashboard.

  4. 4

    Present, export, send

    Presenter mode, PDF, PPTX or Google Slides — plus the investor update and the fundraise data room.

Live preview with simulated data. Company and figures are fictional.

04—By the numbers

What changes in the first quarter.

Medians across Business Intelligence workspaces after ninety days. Your mileage will vary; your spreadsheets will not be missed.
Board pack prep time
−0%
From two days of copy-paste to a twenty-minute review.
Definition per KPI
0
Versioned, owned and tested. No more competing MRRs.
Earlier churn signal
0 days
Health scores flag at-risk accounts two months before renewal.
Spreadsheets retired
0
Median per customer in the first quarter on Kimo.

Simulated benchmark figures for demonstration purposes.

05—Customers

Finance teams that stopped arguing about numbers.

Fintech, professional services and retail — different businesses, the same relief on the first Monday of the month.

Stories are anonymized. Names, logos and identifying details have been removed.

06—Go further

Templates, connectors and a price you can forecast.

Integrations

Your stack, read-only

All 66 integrations
Pricing

Pay for editors. Viewers are free.

Business Intelligence plans
PlanPrice
Free
One founder, one honest MRR chart.
$0
forever
Pro
For the first finance or RevOps hire.
$49
per month · 3 editors
BusinessPopular
Board packs, certified metrics and governance.
$289
per month · 15 editors
Enterprise
SSO, audit, residency and a named data engineer.
Custom
from $1,900 / month
Finance resources

Board-ready numbers, with the method attached

How to define SaaS metrics, build the board deck and prepare a data room investors trust, from teams who have done it.

Whitepaper28 pages

The Board Pack Playbook

Metrics, narrative and data discipline for every board meeting and funding round, from seed to Series B.

Read
07—Questions

Asked by CFOs, answered plainly.

Still wondering whether Kimo will survive your month-end? Ask a human who has closed books before.

No. Kimo queries Postgres, MySQL or SQL Server directly with a read-only user and caches aggregates. When you outgrow that, point it at Snowflake or BigQuery — your models and dashboards stay the same.

More on security, residency and SSO on the security page or in the pricing FAQ.

Start this week

One version of the truth, starting today.

Connect Stripe, your CRM and your database this afternoon. Send your first board pack before the next close.

to first sync
6 min
to first sync
free on Business
14 days
free on Business
hosted by default
EU
hosted by default