The Kimo journal

Field notes on trustworthy data.

Playbooks, deep dives and product news from the team building Kimo — for growth marketers, founders preparing a board meeting and airspace analysts alike. Every claim links to its source.

articles: 21
topics: 46
sources cited: 73

FeaturedPlaybooksKimo Marketing6 sources

One dashboard for every channel: social, SEO, paid and media

Why fragmented channel reports hide what works, and how to build a single marketing overview people actually open.

Nadia Benali

Oct 9, 202610 min read

Read the story

Series

Read it in order

Four reading paths, each ending in a whitepaper, a hands-on guide and a template you can deploy.

Series · 5 parts

Fundraising & board meetings

The metrics a board actually asks about, how to define them once, and how to turn them into a deck, an investor update and a data room without a spreadsheet marathon.

45 min total

Start with part 1 Build a board deck

0111 min
The metrics every Series A board will ask about
What investors expect to see at each stage, how to define each number, and how to keep them consistent from deck to data room.
027 min
Burn multiple, explained — and why investors watch it
The capital-efficiency metric that became a board staple, with definitions, benchmarks and pitfalls.
038 min
The monthly investor update, rebuilt on live data
A repeatable investor update format, the metrics behind it, and how Kimo drafts it from your sources.
048 min
From spreadsheet chaos to a board pack in an hour
A template for the 12 charts every board asks for, wired to live data.
0511 min
Metrics layers, explained with one MRR definition
Why "revenue" means four things in your company, and how to make it mean one.
Go deeper
- WhitepaperThe Board Pack Playbook
- GuideBuild your board deck from live data
- TemplateBoard deck

Series · 5 parts

One marketing dashboard

Social, SEO, paid, email, PR and AI-search visibility in one overview — with fair cross-channel comparisons and numbers finance will sign off on.

47 min total

Start with part 1 Open the Command center

0110 min
One dashboard for every channel: social, SEO, paid and media
Why fragmented channel reports hide what works, and how to build a single marketing overview people actually open.
029 min
Measuring organic social without fooling yourself
Reach, engagement and assisted conversions: what each platform reports and how to compare them fairly.
0312 min
GEO: how to show up in AI answers — and measure it
Generative engine optimization explained with the research behind it, what Google says, and what you can and cannot measure today.
047 min
Blended ROAS without lying to yourself
Attribution windows, refunds and the three numbers your CFO actually wants.
059 min
The SEO → signup funnel, end to end, in one afternoon
Join Search Console, GA4 and your product database without a data engineer.
Go deeper
- WhitepaperOne View of Marketing
- GuideSet up a unified marketing dashboard in a day
- TemplateMarketing command center

Series · 3 parts

Airspace awareness

Civil air-traffic picture from open ADS-B data: how the signal works, where it falls short, emergency squawks and mapping GNSS interference from aircraft reports.

32 min total

Start with part 1 Open Airspace (simulated)

0112 min
Airspace awareness from open ADS-B data
How ADS-B works, what open receiver networks can and cannot tell you, and how to fuse it into one air picture.
029 min
Emergency squawks and flight anomalies: building an alerting layer
7500, 7600, 7700 and the anomalies worth a second look, with alert rules that do not drown analysts.
0311 min
Mapping GNSS interference with ADS-B quality indicators
How aircraft-reported navigation accuracy reveals GPS jamming, and how to turn it into a daily interference map.
Go deeper
- WhitepaperAirspace Awareness from Open Data
- GuideIngest ADS-B feeds into Kimo
- TemplateAirspace watch

Series · 5 parts

Kimo Bridge

Keep your data at home: an outbound-only private bridge with live query pushdown, or sync to Kimo Cloud — chosen per source, mixable, revocable.

50 min total

Start with part 1 Set up Kimo Bridge

017 min
Introducing Kimo Bridge: your data stays home
A small package you install next to your database opens a private, outbound-only bridge to Kimo. Query live, store nothing — or sync to our cloud when you want to.
0210 min
Cloud, hybrid or bridge: where should your analytics data live?
A practical decision framework for data residency, latency, cost and compliance.
039 min
Why AI analytics needs a semantic layer
LLMs are good at SQL and bad at your business definitions. Here is how governed metrics fix that.
0414 min
Inside the incremental sync engine
Cursor tracking, CDC and how we keep 1.2B rows a day fresh.
0510 min
Air-gapped by design: shipping Kimo on-premise
Signed bundles, offline updates and zero phone-home, without losing features.
Go deeper
- WhitepaperYour Data, Your Rules
- GuideInstall Kimo Bridge with Docker
- GuideThe Kimo Bridge security model

All articles

Topics

Product5 sources

Introducing Kimo Bridge: your data stays home

A small package you install next to your database opens a private, outbound-only bridge to Kimo. Query live, store nothing — or sync to our cloud when you want to.

Théo Marchand

Oct 8, 20267 min read

PlaybooksKimo BI9 sources

The metrics every Series A board will ask about

What investors expect to see at each stage, how to define each number, and how to keep them consistent from deck to data room.

Inès Dupuis

Oct 7, 202611 min read

Engineering7 sources

Cloud, hybrid or bridge: where should your analytics data live?

A practical decision framework for data residency, latency, cost and compliance.

Arno Visser

Oct 6, 202610 min read

EngineeringKimo Defense7 sources

Airspace awareness from open ADS-B data

How ADS-B works, what open receiver networks can and cannot tell you, and how to fuse it into one air picture.

Hugo Lefèvre

Oct 5, 202612 min read

Data modeling5 sources

Why AI analytics needs a semantic layer

LLMs are good at SQL and bad at your business definitions. Here is how governed metrics fix that.

Inès Dupuis

Oct 3, 20269 min read

PlaybooksKimo Marketing8 sources

GEO: how to show up in AI answers — and measure it

Generative engine optimization explained with the research behind it, what Google says, and what you can and cannot measure today.

Sam Okafor

Oct 2, 202612 min read

Product

Introducing Kimo v2: ask anything, trust the answer

Ask Kimo, the semantic layer, live dashboards and three products built on one engine.

Maya Lindqvist

Oct 1, 20266 min read

PlaybooksKimo BI4 sources

The monthly investor update, rebuilt on live data

A repeatable investor update format, the metrics behind it, and how Kimo drafts it from your sources.

Maya Lindqvist

Sep 29, 20268 min read

EngineeringKimo Defense7 sources

Mapping GNSS interference with ADS-B quality indicators

How aircraft-reported navigation accuracy reveals GPS jamming, and how to turn it into a daily interference map.

Hugo Lefèvre

Sep 26, 202611 min read

Beyond the blog

Go from idea to implementation

All resources

12 items

Guides

Step-by-step, hands-on walkthroughs you can follow today.

Latest: Set up a unified marketing dashboard in a day

4 items

Whitepapers

Long-form research with sources, frameworks and benchmarks.

Latest: One View of Marketing

9 items

Templates

Ready-to-deploy models and dashboards, wired to live data.

Latest: Board deck

37 items

Glossary

Plain-English definitions of the metrics and terms we use.

Latest: ARR (Annual Recurring Revenue)

The Kimo Brief

One sharp data idea, every other Thursday.

Playbooks, SQL you can steal and the occasional product note. Read by 4,200+ marketers, finance leads and analysts. No spam, unsubscribe in one click.

Kimo authors and customers named on this blog are illustrative, and example charts use simulated data. External facts link to their published sources.