Kimo Marketing · Features

Everything a growth team needs. Nothing it doesn’t.

A guided tour of every Kimo Marketing feature, from the first OAuth click to the certified CAC your CFO signs off on. Every screen below is the real interface, running on fictional data.

Start the tour Try the live demo

features: 15; features
workflows: 7; workflows
marketing connectors: 12; marketing connectors
templates: 30+; templates

01Connect
02Model
03Visualize
04Ask
05Alert
06Share
07Govern

01 / 07

Connect

Every marketing source, live in minutes.

One-click marketing connectors

OAuth into Search Console, GA4, Google Ads, Meta, TikTok, Semrush, Mailchimp, Brevo and HubSpot. Point Kimo at your product database with a read-only user.

57 connectors, 12 built for marketers
Read-only scopes, revocable any time
Historical backfill up to 16 months

Available onFreeProBusinessEnterprise

Sources · Add a connection

0/9 connected

Google Search Console

OAuth · read-only

Google Analytics 4

OAuth · read-only

Google Ads

OAuth · read-only

Meta Ads

OAuth · read-only

TikTok Ads

OAuth · read-only

Semrush

OAuth · read-only

Mailchimp

OAuth · read-only

Brevo

OAuth · read-only

PostgreSQL

OAuth · read-only

+ 48 more: HubSpot, Stripe, Shopify, PostHog…Browse

Incremental sync & freshness

Kimo syncs only what changed, tracks freshness per table and tells you when Google has not published yesterday’s data yet.

Hourly on Pro, 15 min on Business
Freshness badges on every chart
Automatic retries and backoff

Available onFreeProBusinessEnterprise

Sync health · last 24 hours

Incremental

search_queries
1,284,220 rows
Waiting on Google
sessions
482,910 rows
Syncing…
campaign_daily
38,402 rows
Fresh · 12 min ago
ad_insights
51,766 rows
Fresh · 9 min ago
public.users
92,118 rows
Fresh · 2 min ago

02 / 07

Model

A funnel model you can read and trust.

The pre-built acquisition funnel

Queries → landing pages → sessions → signups → customers → MRR. Kimo ships the joins, you review and tweak them in a visual editor.

UTM, user id and email-hash matching
Visual join editor with row previews
Measures and dimensions in plain English

Available onFreeProBusinessEnterprise

Models · acquisition_funnel

4 sources · 3 joins

Search queries
Google Search Console
1.28M
⋈page_url
Landing sessions
Google Analytics 4
482k
⋈user_id · utm
Signups
PostgreSQL
9,214
⋈email_hash
Paying customers
Stripe
1,106

Every join is visible and editable

Multi-touch attribution

Five attribution models with configurable lookback windows. Compare two models side by side and see exactly which channels gain or lose credit.

First, last, linear, 40/20/40, time decay
7 to 90-day lookback windows
Per-channel credit deltas

Available onFreeProBusinessEnterprise

Attribution · 1,106 paying customers · 30-day lookback

Organic search48%
Paid search22%
Paid social16%
Email4%
Referral10%

Share of paying customers credited · demo data

03 / 07

Visualize

Dashboards that answer the Monday question.

SEO revenue explorer

Every keyword and landing page ranked by signups and revenue, with position, CTR and trend in one table. Sort by money, not impressions.

Query → page → MRR in one row
Position and CTR sparklines
Bottom-funnel keyword finder

Available onFreeProBusinessEnterprise

SEO · Keywords ranked by revenue · 28 days

Query	Pos.	Signups	MRR
data dashboard for startups /solutions/startups	2.1down0.5	59	$8,673
connect stripe to postgres /guides/stripe-postgres	1.4up1.7	31	$4,557
search console dashboard /templates/search-console	4.6down0.6	29	$4,263
ga4 alternative /compare/ga4	8.9down1.0	28	$4,116
mrr calculator /tools/mrr-calculator	3.1down0.2	24	$3,528

Blended ROAS & real CAC

New

Spend from every ad platform, divided by paying customers from Stripe or Shopify. Platform-reported vs. reconciled, side by side.

Google Ads, Meta, TikTok, LinkedIn
Net of refunds and duplicates
CAC payback by cohort

Available onFreeProBusinessEnterprise

Paid · Blended ROAS · last 30 days

Blended ROAS

3.1×on $103.1K spend

Google
3.7×
Meta
3.1×
TikTok
2.2×
LinkedIn
1.3×

Platforms claim $190.6K more revenue than Stripe received. Kimo counts each customer once, net of refunds. Line = break-even (1×).

30+ marketing templates

SEO overview, paid performance, content scorecard, lifecycle impact, weekly growth review. Start from a template, make it yours.

Built by growth teams, not BI vendors
Drag, resize, annotate
Every chart editable in two clicks

Available onFreeProBusinessEnterprise

Dashboards · New from template

Organic clicks

48.2k

Trend · 30 days

By channel

30+ templates · editable in two clicks

04 / 07

Ask

Plain-English questions, sourced answers.

Ask Kimo

Type a question, get a chart and a two-sentence answer. Kimo uses your certified metrics and shows the query it ran, so you can check its work.

Grounded in your semantic layer
Shows sources, filters and SQL
Save any answer to a dashboard

Available onFreeProBusinessEnterprise

Ask Kimo

Uses certified metrics

Weekly growth digest

Every Monday at 9:00, Kimo writes the growth review for you: what moved, why, and what to look at next.

Narrative summary + 4 key charts
Slack, email or both
Per-team and per-client digests

Available onFreeProBusinessEnterprise

#growth · Slack

Mon 09:00

KimoAppWeekly growth digest · W41

Signups +18% w/w, driven by /blog/ga4-alternative (now #2 for "ga4 alternative").
Meta prospecting CAC rose to $211. Two ad sets have 0 paying customers in 21 days.
Trial → paid dipped 0.3 pt; "Invite your team" email open rate fell after the subject change.

Signups+18%

1,912

Organic clicks+9%

48.2k

Blended CAC−6%

$143

Trial → paid−0.3 pt

12.4%

05 / 07

Alert

Know before the weekly meeting does.

Forecast-based alerts

Kimo forecasts signups, spend and conversion rate per channel and pings the right Slack channel when reality leaves the band, with the probable cause.

Seasonality-aware forecasts
Root-cause hints by channel and page
Snooze, assign, resolve

Available onFreeProBusinessEnterprise

Alerts · Signups vs. forecast

ActualForecast band

Signups 27% below forecastAnomaly · high

Probable cause: Paid search, campaign Brand-EU paused on Thursday. Organic is within its band.

Assign to @daanSnooze 1 day

Content decay radar

Pages losing position or CTR for three consecutive weeks are flagged with the queries responsible and an estimated revenue at risk.

Weekly decay score per URL
Revenue-at-risk estimate
Refresh queue for your writers

Available onFreeProBusinessEnterprise

Content · Decay radar · 8 weeks

/guides/stripe-postgres
“connect stripe to postgres” 1.4 → 4.8
$3,920
MRR at risk
/blog/utm-naming
“utm naming convention” 2.1 → 5.6
$2,310
MRR at risk
/templates/kpi-dashboard
“kpi dashboard template” 3.2 → 6.1
$1,640
MRR at risk
/blog/cohort-analysis
“cohort analysis saas” 4.0 → 5.2
$820
MRR at risk

Decay = 3+ weeks of falling position or CTRRefresh queue

Lifecycle & email impact

Mailchimp and Brevo campaigns joined to product activation and Stripe upgrades. See which sends move people, and which just get opened.

Upgrades attributed per email
Holdout comparison
Segment-level breakdowns

Available onFreeProBusinessEnterprise

Lifecycle · Upgrades by onboarding email

Received the emailHoldout group

Best

Welcome

First dashboard

Invite your team

Trial ending

Case study

Upgrades within 14 days · Stripe · demo data

07 / 07

Govern

One definition of a signup. For everyone.

Certified metrics

Define "signup", "qualified lead" and "CAC" once. Certified metrics get a badge everywhere they appear, and Ask Kimo prefers them.

Owners, descriptions and history
Change review before publish
Lineage back to the source column

Available onFreeProBusinessEnterprise

Semantic layer · Metrics · signups

Certified

Signup

A person who created an account and verified their email. Excludes internal and test accounts.

Owner

IDInès D.

count_distinct( users.id)

where users.email_verified_at is not null

and not users.email like '%@company.example'

Lineageuserssessionscustomers

Excluded test accounts (@company.example)Inès D. · Sep 30
Count signups at email verificationSam O. · Aug 12
Created metricAlex M. · Jun 03

Roles, SSO & audit log

Viewer, editor and admin roles, workspace-level permissions, SSO/SCIM and an audit log of every query and export.

Google & Microsoft SSO, SAML on Enterprise
Row-level security per client or market
GDPR-ready, EU hosting

Available onFreeProBusinessEnterprise

Settings · Members & access

SSO enforced

AM
Alex Martin
alex@company.example
Admin
SO
Sam Okafor
sam@company.example
Editor
A·
Agency · Bright&Co
team@brightco.agency
Viewer

Audit log

09:41camille@ exported “Paid performance” (PDF)
09:38camille@ rotated share link growth-w41
09:30sam@ asked Kimo “CAC by channel, Sept”

Fictional workspace · demo data

Compare

Kimo vs. spreadsheets vs. legacy BI

Spreadsheets are flexible but manual. Legacy BI is powerful but needs a data team. Kimo is built for marketers who need both.

Feature comparison between Kimo Marketing, spreadsheets and legacy BI tools
Capability	Kimo Marketing	Spreadsheets	Legacy BI
Search Console, GA4 and ads in one modelSheets: manual exports. Legacy BI: needs a warehouse first.	Yes	Partly	Partly
Join to product signups and Stripe revenue	Yes	No	Partly
Multi-touch attribution models	Yes	No	Partly
Hourly refresh, no manual work	Yes	No	Yes
Plain-English questions	Yes	No	No
Forecast-based Slack alerts	Yes	No	Partly
Set up without a data engineer	Yes	Yes	No
Certified metric definitions	Yes	No	Yes
Time to first dashboard15 min vs. a day of exports vs. a 6-week project.	Yes	Partly	No

Based on typical setups we see in onboarding calls. Your spreadsheet wizard may vary.

Seen enough features?
See your own funnel.

Open the live demo with fictional data, or let us wire up your own stack on a 30-minute call.

Book a demo Try the live demo

Read-only access
EU hosting, GDPR-ready
No tracking script
Human support in 4h

Everything a growth team needs. Nothing it doesn’t.

One-click marketing connectors

Incremental sync & freshness

The pre-built acquisition funnel

Multi-touch attribution

SEO revenue explorer

Blended ROAS & real CAC

30+ marketing templates

Ask Kimo

Weekly growth digest

Forecast-based alerts

Content decay radar

Lifecycle & email impact

Live share links & embeds

Certified metrics

Roles, SSO & audit log

Kimo vs. spreadsheets vs. legacy BI

Seen enough features? See your own funnel.

Seen enough features?
See your own funnel.